Western Gazette, 31 August 2006
BAKERS DELIVER ALLERGY VICTIMS A SLICE OF ACTION
|
A Dorset couple are ensuring people with special dietary needs can still have their cake and eat it by producing a range of wheat-free cakes. Honeybuns at Naish Farm in Holwell specialises in baking cakes suitable for people with wheat or gluten intolerant. The firm, which employs twenty-eight people, was set up in 1998 by Emma Goss-Custard while she was studying for a post- graduate teaching certificate in Oxford and was looking at ways of earning money. “Back at university in 1998 I was really strapped for cash and thought that, rather then getting a job in the local Co-op, I would go round selling cakes on my bike,” she said. “Both my mother and grandmother baked delicious cakes and had been using Italian recipes which don’t use nuts and polenta rather then wheat. I cycled round the city with my cakes, based on their recipes, in my bicycle basket and was soon supplying cakes to delicatessens and coffee shops. “Then I noticed that more and more people with celiac disease, a gluten intolerance, came up raving about my cakes”. Mrs Goss- Custard, aged 33, realised her true passion was for cakes, not teaching, and in 1999 set up a business in Guildford, where husband Matt was based. Before long, she wanted to move to a more rural area to ensure all her ingredients were sourced locally. |
She said ”Matt and I looked around and thought that Dorset would be a good idea. Matt was brought up in Dorset and then we saw Naish Farm, near Sherborne, which seemed perfect. We bought the premises in 2003 and Matt joined full-time two years later.”
The business now operates out of Honeybuns café, formally a chicken shed, and the couple have also converted a milking parlour into a bakery for the expanding staff of twenty-eight. Although business is blooming, Mrs Goss-Custard is keen to keep it to containable level.
“We don’t want to be a huge Charlie and the Chocolate Factory but a cottage industry, just as we are now, though we are keen to develop a savoury line,” she said.
In addition to distributing and serving cakes, Naish Farm also offers people the opportunity to make their own cakes at special baking days. Amy Stoyel, a visiting would- be baker, said ”Coeliac disease, which is what I suffer from, is really difficult. “I had a boyfriend addicted to frozen pizza and he really suffered trying to follow my diet. I have to have a separate toaster and pasta. I can’t even use the same butter. “This course is great and is an opportunity to indulge in cakes, something that’s difficult when most of the time the only cake available is Victoria sponge.” The cookery day features live demonstrations of recipes, followed by practical application in the kitchen. Honeybuns now has a range of 14 cakes, many of which have won national awards, including several gold awards at the annual Fine Food Fair in Olympia. Last year the business saw turnover double on the year before. COOKERY courses at Naish Farm are over for this year. For details of next years classes, or for more information about recipes, call 01963 23597 |
![]() CHOCS AWAY - Sarah Churchill, second right, cannot keep her eyes off the gluten- free chocolate cake she has just learned how to make. With her, from left, are fellow would-be bakers Hilary Monk, Gemma Peters and Matthew Shy, and tutor Charlotte Drake. |