Grocer, 15 October 2011

LET THEM EAT...BISCUITS

Own label is having its cake and eating it, but in the biscuit barrel brands are on top - with the upshot that biscuit sales are outgrowing those of cake.

Emma Goss-Custard, director of gluten-free biscuit and cake company Honeybuns, agrees the biscuit market is an exciting place for smaller producers. "In recent years there has been an explosion of interesting ingredients that can be bought in smaller quantities," she says. "It has opened up the market as you don't need to commit to huge quantities and can experiment."