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Have you seen our gorgeous new packaging?

New packaging

Over the past year we’ve been working with our designer to refresh all our cake packaging.

On our old packaging there wasn’t much synergy between all the different designs, they were all a bit random. We wanted to unify the branding across all our various products and to make everything instantly recognisable as Honeybuns.

The new designs are bright, cheery and eye catching. Each ‘family’ of cakes (eg. brownies, flapjacks, shortbreads, cookies, New Generation) has their own coloured roundel on the front to distinguish them as part of that family. The background depicts some of the ingredients used in each particular product.

Keep your eyes peeled and do let us know what you think.

New packaging