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OOH magazine Jan 2016

OOH magazine front cover Jan 2016

OOH Out Of Home magazine
January 2016

A quick mix fix

In a competitive market, mixes can help caterers bring their baking up to scratch.

From artisan bread to incredible cakes, the market for baked goods in the UK is booming. Since the rise of the Great British Bake Off, everyone's at it. Home baking has increased significantly (from a value of £523m in 2009 to £1.7bn in 2014), but so too has the demand for baked goods in general. A keynote report on the industry reveals that the UK market value for biscuits and cakes increased by 1.8% in 2014. This is slower than the 3.6% growth estimated in 2013, but with a total market worth of £3.4bn, British baking is in rude health.

Products Gluten free

Honeybuns' two Gluten Free Gourmet mixes set new standards in the realm of gluten-free off-the-shelf home baking. The savoury Cornbread Mix makes everything from cornbread muffins to toad in the hole. The Sponge Cake Mix won a Gold Star in the Great Taste Awards 2014.

Home baking mixes on aga

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