New range of free from traybakes for wholesale

Creating innovative bespoke traybakes for UK foodservice

We were delighted to be approached by one of our existing British wholesalers, Bidfood, to create a range of bespoke gluten free and vegan traybakes (some are dairy free too) for their Create Summer launch in March 2018.

4 new gluten free and vegan traybakes for wholesale

They were looking to offer inspirational new products across a range of categories to improve their customers offer. We already supply Bidfood with other cakes from our Classic Range.

Increasing trend for vegan and middle eastern flavours

The brief was to create an exciting range of 4 gluten free and vegan traybakes for the UK foodservice that were indulgent treats. Using innovative ingredients, partly inspired by the trend for veganism and middle eastern flavours, we also had to ensure that these cakes didn’t taste dry or stodgy or rely overly on either dates or coconut.

slice of gluten and dairy free vegan Persian Flapjack traybake

We created the recipes in our bakery test kitchen and taste tested them with the Honeybuns team and our monthly pop-up shop customers.

Vegan and coeliac friendly traybakes  

The result is a range of truly gorgeous traybakes, which you cannot tell are vegan friendly. All are safely gluten free too. The traybakes are supplied frozen in single trays, pre-cut into 16 portions.

This is a fantastic start to what looks to be a very exciting 20th birthday year for us.

The traybakes are available from Bidfood from 1st March 2018. Please do contact our friendly sales team for samples and further product information.

Honeybuns undertake bespoke NPD projects so do give us a call if this is of interest to you.


Dark Chocolate and Salted Caramel Brownie traybake 

Bidfood Code 42649, pack size 1x 16ptn

Gluten free and vegan dark chocolate and salted caramel brownie traybake

Gluten free, vegan.

This delicious brownie is a combination of dark chocolate, vegan caramel (made by Honeybuns), gluten free plain flour, and light muscovado sugar, drizzled on top with chocolate sauce and a scattering of salt.  This is a really chocolatey and gooey brownie with a pleasing crust on top. Beautiful warmed though and served with a vegan ice cream.

Ambient shelf life: 16 days

Cinnamon and Sultana Granola Bar traybake

Bidfood Code 38148, pack size 1x 16 ptn

Gluten and dairy free vegan Cinnamon and sultana granola bar traybake

Gluten free, dairy free, vegan.

Made with a tempting combination of oats, pumpkin and sunflower seeds, sultanas, cranberries, refined coconut oil, and a subtle hint of cinnamon. Sweetened with agave and light muscavado sugar. Unlike anything else!

Ambient shelf life: 26 days

Apple Crumble Bar traybake

Bidfood code 38146, pack size 1x 16ptn

Gluten free dairy free vegan Apple Crumble Bar traybake

Gluten free, dairy free, vegan.

We redeveloped the date shortbread base from our Squillionaire cake, swapping the date syrup with a golden date juice. This date base is topped with a bramley apple and lemon zest sauce, and finished with a crumble topping made from oats, oat flour, agave, light muscavado sugar, refined coconut oil and vanilla.

Ambient shelf life: 15 days

Persian Flapjack traybake

Bidfood code 38149, pack size 1x 16 ptn

gluten and dairy free vegan Persian flapjack traybake

Gluten free, dairy free, vegan.

Made from oats, oat flour, refined coconut oil, light muscovado sugar, agave, pistachios and nibbed almonds, cranberries, orange zest and orange juice. Once baked, the top is drizzled with a delicate rosewater icing, and blue cornflours scattered on top.

Ambient shelf life: 16 days