Honeybuns gluten free individually wrapped cake bars now come in a smaller portion size.
We are now supplying our range of gluten free cakes and growing range of vegan options in a new cake slice size of 50-64g rather than 75-85g size. They’re the same delicious taste but this smaller size means less calories and a lower cost price per piece.
The smaller size provides the consumer with built in portion control, which seems to be a growing trend. This doesn’t mean that people are moving away from treating themselves to an indulgent cake, anything but. They still want to treat themselves but just want to do it with a smaller slice.
Feedback so far to this new size has been overwhelmingly positive and wholesalers we supply are gradually switching to the new sizes. We launched this smaller portion size in our online shop a couple of months ago and they have been flying off the shelves – always a good measure of feedback for us.
These new size cakes look great in our point of sale tins too. The tins hold approximately 16 of the new size cakes standing upright, and they look so gorgeous, who could resist!