Honeybuns festive traybakes for free-from foodies

2020 has been the most turbulent year we’ve had since starting Honeybuns in 1998, but it hasn’t just affected us. Our suppliers, customers, consumers, friends, neighbours and family have all been shaken by the events of this year and the pandemic that caused this chaotic time. Being terribly British though, we’ve put the kettle on, made a pot of tea, eaten a slice of cake (or three) and got on with doing what we do best, baking!

Three handmade cakes and mug on chair

And, somehow, it is now November.

Our thoughts have turned to Christmas, traditionally the busiest time of year for many of our wholesale customers, but don’t worry, we’ve been busy through lockdown creating new recipes, trying different ingredients, researching vegan alternatives, and preparing for, what we all hope will be, a busy Christmas season.

A Merry Vegan Christmas

This year has seen a massive rise in veganism (which we happily encourage). According to the Vegan Society, there are now over 600,000 vegans in the UK with the vegan food market increasing by a staggering 987% in 2017, while demand for vegan and vegetarian ready meals and snacks at Tesco grew by 40% from 2016 to 2017.

Dale Vince, owner of all vegan football club Forest Green Rovers recently tweeted, “Half of Britain will be vegan by 2030. I’ll bet £10,000 to back that prediction. If I’m right- the cash will go to @TheVeganSociety (whose job will be half done…in that case..”

We’ve proudly been supplying Forest Green Rovers with Honeybuns cakes for the past 2 years and the feedback from fans has been really positive. We did a sampling session there last Christmas and Dale came over to say Hi and was really supportive.

At Honeybuns, all our traybakes and cake slices are naturally gluten free and our range of vegan-friendly products has steadily increased over the last few years.

Stack of vegan cakes on a little stool, with Vegan Society logo

We love creating (and eating) indulgent treats that are dairy-free including, our vegan Millionaire’s Slice available as a traybake, or as individually wrapped cake slices, perfect for busy restaurants or independent takeaway cafes, and our vegan Brownies, which are deliciously gooey, especially served warm during the colder winter months.

Now, after a lockdown spent in the kitchen, we are ready to introduce new vegan cake slices and traybakes, just in time for Christmas.

Our new Mincemeat Crumble with Orange traybake and cake slices, perfect for vegan Christmas menus in pubs and restaurants, is a mouthful of Christmas in every bite.

Stack of Mincemeat Crumble cake slices on plate with vegan and gluten free logos

The naturally sweet date base blends perfectly with the tangy mincemeat centre and the crumble topping of gluten free oats, flax, muscovado sugar, orange zest and cinnamon.

It is great as a warm pudding served with vegan ice cream or can be eaten cold as a takeaway snack by busy Christmas shoppers grabbing a coffee to warm their chilly hands!

So, what are you waiting for?

Our Mincemeat Crumble with Orange traybake is available to purchase now and is sure to be a ‘free from’ festive favourite this Christmas.

Mincemeat Crumble Slice cake traybake with slice taken out

As always, our products are handmade in small batches, packaged using environmentally conscious packaging wherever possible (including vegetable-based inks and recyclable cardboard) and we aim to minimise the effect of production by using solar energy, recycling bakery waste, tree planting programmes and our BeeGreen initiative which we launched in 2009, so your customers can be sure that what they’re eating is a healthier option for them and the Earth.

Gluten Free Festivities

Let’s be honest, most of us over-indulge at Christmas, but with Honeybuns artisan bakery products, consumers won’t need to worry about gluten allergies.

All our products have been naturally vegetarian and gluten free since we started production in 1998, with many of them also dairy free, and vegan.

We use ingredients such as, sorghum flour (also known as jowar flour) which is naturally gluten free while offering a light texture and sweet flavour, perfect for cakes and traybakes.

One of our top-selling gluten free cakes is our Dark Chocolate and Orange Brownie which is a firm favourite with wholesalers and retail customers alike. Its versatility as either a straight-from-the-fridge takeaway snack or as a ‘perfect pud’ when served warm with clotted cream, ensures its continued popularity with restaurants and pubs, and also with coffee shops and hotels as it can easily be cut into smaller portions.  It is a Great Taste Gold Award Winner and Highly Commended in the Free From Food Awards so consumers know they are buying a great tasting product.

Our cake slices and traybakes are available for trade customers from our current list of wholesalers – contact us direct and we’ll put you in touch with one of them.

Similarly, if you are a wholesaler looking to stock our cake slices and traybakes, call one of friendly team and they’ll help with setting up accounts, ordering, or answering any questions you might have.

We offer free point of sale material that gives retailers everything they’ll need for an attractive, eye-catching display. Traybake point of sale cards (wipeable for hygiene) include ingredient and allergen information, making them a useful addition for cafés, delis and restaurants.

Honeybuns white wood effect point of sale tin with cakes display

Honeybuns Christmas Gifts and Sweet Treats

At Christmas time, there’s nothing sweeter than giving a delicious Honeybuns gift to someone special, except perhaps, receiving one!

We offer corporate gifts which can be personalised and sent to your chosen recipient. These gifts make perfect treats for employees or clients, and they arrive hand wrapped using bespoke Honeybuns tissue paper, rustic craft paper and tied with our rich, red Honeybuns satin ribbon.

Vegan chocolate brownie hot chocolate stocking filler gift

All Honeybuns gifts are thoughtfully designed and perfectly packaged, with an emphasis on reusability.

From our Vegan Brownie Hot Chocolate Kits, containing two dark chocolate brownies perfectly sized and secure for travel, to our Afternoon Tea Gift Tin, containing everything needed to share a delicious afternoon treat with friends or family, you can be sure that they will be well-received.

There really is nothing sweeter than a Honeybuns treat and gift so if you are a trade customer or wholesaler looking for corporate gifts, please contact a member of the team who will be happy to help you.

If we have stirred up your interest in our delicious gluten free cake slices and traybakes, and you would like to stock them, do give the Honeybuns team a call so we can guide you through the process and direct you to one of our distributers.

Emma, Matt and the Honeybuns team (including the menagerie of pets) would like to wish you a very Happy Christmas, a prosperous New Year, and thank you for your continued support over the last year.